To showcase the autumn-winter 2016-2017 collection, Kris Van Assche surrounded himself with a cutting-edge quartet that naturally embodies the rebellious energy of Dior Homme fashion: A$AP Rocky, Larry Clark, Rod Paradot and Dylan Roques. Discover the campaign shot by Willy Vanderperre, in which each plays a specific role.
The diverse backgrounds of these four Dior men, at the vanguard of a wave of subversive creativity within music, cinema, photography and fashion, converge to channel the free-spirited sensibility of the season’s skate-influenced wardrobe. Spanning generations and disciplines to represent a duality of youth and experience, they plot an evolution of style that subverts the classicism of Dior Homme. The quartet is headlined by American rapper A$AP Rocky. His dedication to fashion emanates through each image as he embodies the empowered masculinity of today’s urban aesthete. The cult filmmaker and photographer Larry Clark reveals a brooding elegance. The portraits by Vanderperre (himself a true fan) are infused with the hard-hitting subject matter of his legendary career.
Flying the flag for a new generation of independent cinema, 20-year-old French actor Rod Paradot encapsulates the intoxicating aura of millennial youth, exuding unrelenting confidence and undeniable street cred. Lastly, both show-opener and campaign face, French model Dylan Roques perfectly reflects the radical vision of Kris Van Assche’s fashion for Dior Homme: a style with punk accents grounded in a modern take on tailoring.