It is hard to imagine a clothing store in the 21st century which is not able to present its offer in a more accessible way than on hangers. The use of mannequins in display windows has become so popular that customers always expect to be able to see how a particular blouse, trousers, or dress look like on a model. This is very important when shopping.
Simons is a Canadian brand that is currently expanding its operations. This is a small family business, which in recent years has opened up new boutiques. These shops not only have an extensive offer aimed at young, energetic people who know exactly what they want, but they also boast impressive architecture.
To showcase the autumn-winter 2016-2017 collection, Kris Van Assche surrounded himself with a cutting-edge quartet that naturally embodies the rebellious energy of Dior Homme fashion: A$AP Rocky, Larry Clark, Rod Paradot and Dylan Roques. Discover the campaign shot by Willy Vanderperre, in which each plays a specific role.
The diverse backgrounds of these four Dior men, at the vanguard of a wave of subversive creativity within music, cinema, photography and fashion, converge to channel the free-spirited sensibility of the season’s skate-influenced wardrobe. Spanning generations and disciplines to represent a duality of youth and experience, they plot an evolution of style that subverts the classicism of Dior Homme. The quartet is headlined by American rapper A$AP Rocky. His dedication to fashion emanates through each image as he embodies the empowered masculinity of today’s urban aesthete. The cult filmmaker and photographer Larry Clark reveals a brooding elegance. The portraits by Vanderperre (himself a true fan) are infused with the hard-hitting subject matter of his legendary career.
Flying the flag for a new generation of independent cinema, 20-year-old French actor Rod Paradot encapsulates the intoxicating aura of millennial youth, exuding unrelenting confidence and undeniable street cred. Lastly, both show-opener and campaign face, French model Dylan Roques perfectly reflects the radical vision of Kris Van Assche’s fashion for Dior Homme: a style with punk accents grounded in a modern take on tailoring.
Simons is a brand with over 170 years of family tradition. This is a company that manufactures high-quality clothes for men and women, which captivate all generations. The latest collections are dedicated to young people looking for clothing that is stylish, elegant and at the same time comfortable. These are the qualities of the latest lines of the Twik and Djab brands.
Have you ever had a sudden unexpected visitor at home? You practically jumped up to wear something better and more presentable. Those old shorts or pants you have are just too old fashioned and ugly, you would be so embarrassed to be caught wearing those.
So how do loungewear sets reflect your life quality? It’s very simple actually. While some people settle on wearing their old clothes or less-fashionable clothes they wouldn’t want to be caught wearing outside, you are wearing one of your loungewear sets.