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Tuesday, 10 March 2015 09:54

Sporty futurism at H&M Studio for Autumn/Winter

The set imagined a fashion moon landing, with a colony of space craft dotted around the catwalk. The show was opened by style icon and music producer Caroline de Maigret, who walked the runway like the first woman on the moon, before entering a space pod and starting her live DJ set that activated the show itself.

 The show was attended by 600 international editors and guests, as well as a worldwide audience who watched the show live on hm.com, specially hosted by the French fashion journalist and presenter Alexandra Golovanoff.

"There's such great energy about this H&M Studio collection. I love the sporty and futuristic pieces, which are perfect to mix and match with functional outerwear and the tomboy glamour of lurex and sequins," says Ann-Sofie Johansson, Creative Advisor at H&M.

 Zip-up jackets and coats and slender pants set the sporty mood on the H&M Studio catwalk for autumn/winter 2015, with futuristic shimmer from lurex knits and dresses, along with functional pieces like hooded anoraks and zip-fronted jumpsuits.

 H&M Studio is H&M’s limited-edition collection of key seasonal pieces, with its own dedicated design team. The autumn/winter 2015 collection will be available in 200 stores, as well as online, from September 10.

 

"That was my favourite H&M Studio collection so far. I loved everything about the H&M Studio show. There's a green turtleneck and pants I want to get my hands on right now," said Solange Knowles

 

"H&M is such a great brand. Every cool girl, every model, everybody wears H&M," said Karolina Kurkova