The show was attended by 600 international editors and guests, as well as a worldwide audience who watched the show live on hm.com, specially hosted by the French fashion journalist and presenter Alexandra Golovanoff.
"There's such great energy about this H&M Studio collection. I love the sporty and futuristic pieces, which are perfect to mix and match with functional outerwear and the tomboy glamour of lurex and sequins," says Ann-Sofie Johansson, Creative Advisor at H&M.
Zip-up jackets and coats and slender pants set the sporty mood on the H&M Studio catwalk for autumn/winter 2015, with futuristic shimmer from lurex knits and dresses, along with functional pieces like hooded anoraks and zip-fronted jumpsuits.
H&M Studio is H&M’s limited-edition collection of key seasonal pieces, with its own dedicated design team. The autumn/winter 2015 collection will be available in 200 stores, as well as online, from September 10.
"That was my favourite H&M Studio collection so far. I loved everything about the H&M Studio show. There's a green turtleneck and pants I want to get my hands on right now," said Solange Knowles
"H&M is such a great brand. Every cool girl, every model, everybody wears H&M," said Karolina Kurkova