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Thursday, 10 August 2023 15:55

How to create a logo from scratch for a beginner

Turbologo Turbologo

In the modern world of business and branding, a logo is an indispensable asset for any company, startup, or personal brand. A well-designed logo not only establishes a distinct visual identity but also communicates the essence of the brand to its target audience. However, for beginners, the task of creating a logo from scratch might appear overwhelming and intimidating. Fret not! This step-by-step guide is tailored specifically for those new to logo design, providing a roadmap to craft an impressive logo that leaves a lasting impression.

In this article, we will take you through the process of logo creation from its conceptualization to the final product. You will learn the fundamental principles of logo design, how to gather inspiration, translate ideas into sketches, and finally, bring your vision to life using design software. So, let's dive in and unlock the secrets of crafting a compelling logo that sets your brand apart from the crowd. Easily create a logo using the Turbologo generator.

A logo is a crucial element for any business or brand, as it represents its identity and creates a lasting impression on customers. Designing a logo from scratch may seem daunting, especially for beginners without design experience. However, with the right approach and tools, creating a unique and professional logo can be an enjoyable and rewarding experience. In this article, we will guide you through the step-by-step process of creating a logo from scratch, even if you're a beginner.

Step 1: Define Your Brand Identity

Before you start designing, it's essential to have a clear understanding of your brand's identity and values. Ask yourself questions such as: What message do you want to convey through your logo? What emotions should it evoke? Understanding your brand's personality and target audience will help shape the design process.

Step 2: Research and Gather Inspiration

Look for inspiration by exploring various logos from different industries. Take note of elements, colors, and styles that resonate with your brand's identity. Websites like Pinterest, Behance, and Dribbble are great places to find logo design inspiration.

Step 3: Sketch Your Ideas

Grab a pen and paper and start sketching out your logo ideas. Don't worry about making it perfect; this step is about brainstorming and exploring different concepts. Let your creativity flow, and sketch multiple variations of your ideas.

Step 4: Choose the Right Colors

Colors play a vital role in logo design as they evoke emotions and create associations. Choose colors that align with your brand's personality and industry. Keep in mind that simplicity and a limited color palette often work best for logos.

Step 5: Pick the Right Typeface

The font you choose can influence the overall look and feel of your logo. Experiment with different typefaces and find one that complements your brand's identity. Avoid using too many fonts; a maximum of two fonts is recommended for a clean and cohesive design.

Step 6: Utilize Design Software

Now that you have your sketches and ideas, it's time to digitize them using design software. Adobe Illustrator is a popular choice for creating vector-based logos, allowing you to scale your logo without losing quality. If you're a beginner, there are also user-friendly alternatives like Canva and Inkscape available.

Step 7: Refine and Iterate

Start transferring your sketched concepts into the design software. Refine your logo by adjusting shapes, colors, and fonts until you achieve the desired look. Don't be afraid to iterate and experiment with different versions.

Step 8: Test Your Logo

Before finalizing your logo, make sure to test it in various contexts. Check how it looks in different sizes and backgrounds to ensure it remains legible and impactful. Ask for feedback from friends, family, or colleagues to gain valuable insights.

Step 9: Protect Your Logo

Once you're satisfied with your logo design, consider trademarking it to protect your brand identity. This step is crucial, especially if you plan to use the logo for commercial purposes.


Creating a logo from scratch can be an exciting journey, and as a beginner, you don't need to be a professional designer to achieve impressive results. By following the steps outlined in this article and staying true to your brand's identity, you can craft a unique and memorable logo that represents your business effectively. Remember to stay open to feedback and iterate as needed until you create a logo that you are proud of. Good luck!