Provide high-quality content
Make an Instagram account. Instagram has over 1 billion users. Competition is therefore huge and the expectations are even higher. Users are looking for high-quality photos and posts. You have to adapt to rapidly changing needs. Observe which of the published content attracts the most viewers and try to manage it well.
Regularity and the time of posting
To maintain the interest of users and attract new people, it is important to post regularly. People who follow you get used to the frequency of posting and this way you can start building an engaged community. It is recommended to post at the time of the highest user activity. This is usually between 8 pm and 11 pm of your target time zone.
Find your niche
Instagram from the very beginning of its existence won over users by providing a closer form of contact than other platforms. It was based on personal experience and this is the reason it achieved such great success. Therefore, the authenticity of the message, which is built by creating unique and personal content, often determines the profile's popularity.
Add appropriate hashtags
To make your posts appear in search results and increase your reach, use appropriate hashtags. These should not be the most popular words, because your post can easily get lost among millions of others. On the other hand, you should not choose very niche tags that will never be found. It's best to use simple but specific phrases.
Use the services of professionals
Managing a thriving profile requires a lot of time and attention - analysing the needs of the target group and responding appropriately. Also, you need to know your target group well. Delegating these responsibilities to a specialised company will quickly broaden your reach and increase your popularity.