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Wednesday, 08 July 2015 13:25

Self-Flying, Throw-and-Shoot, Lily Camera Is Unveiled

Lily, a company pioneering easy-to-use, self-flying cameras, today debuted the Lily Camera, the world’s first throw-and-shoot that flies itself. Initiated with a simple throw in the air, the Lily Camera automatically follows its owner, capturing stunning footage and high definition images while hovering in place or flying at speeds up to 25 mph.

The camera, completely engineered for tough aerial and water environments, is built for outdoor action sports enthusiasts and for anyone who just wants a simple, fun way to record and share their everyday activities. Leveraging advanced computer vision algorithms and GPS, the Lily Camera intelligently tracks its owner, following every move. With autonomous flight, Lily expands creative shooting opportunities well beyond handheld and action cameras with a single point-of-view.

“Point-and-shoot devices, action cameras, camcorders, and DSLRs have served us well on the ground and attached to drones, but we’ve always wanted a richer, more contextual point-of-view”

Now totally free from having to hold or maneuver a camera, the Lily owner can be featured and included in all shots from casual outdoor activities to travel, snow, surf, golf, hiking, boating, and family adventures.

“Point-and-shoot devices, action cameras, camcorders, and DSLRs have served us well on the ground and attached to drones, but we’ve always wanted a richer, more contextual point-of-view,” said Antoine Balaresque, CEO and co-founder of Lily. “Lily automatically creates exciting close range photos and wide, cinematic shots previously reserved for professional filmmakers.